The opportunity
Create a high-impact campus moment that felt culturally relevant to students while meeting the operational demands of a live FMX performance.
Campus, crowd, spectacle.
Founder experience
UCT First Thursday FMX
A campus experience combining live spectacle, a large public audience, partner visibility and detailed operational delivery.
Client and contextMonster Energy South Africa · UCT
Year2025
Founder roleConcept, coordination and event delivery
StatusFounder experience
The role
Tennielle led the event workstream within the Monster Energy South Africa team, coordinating the experience, stakeholders, production requirements and delivery.
Audience experience
The campus architecture, crowd scale and live performance were used to create a highly visible cultural moment rather than a standard promotional setup.
Operational discipline
The format required careful crowd control, safety coordination, partner alignment, technical preparation and clear event-day communication.