The context
An international convention bringing together tattoo artists, partners, suppliers and audiences required a clear commercial partnership approach and disciplined pre-event coordination.
Sponsorship, structure, follow-through.
Contracted role
SA International Tattoo Convention
Sponsorship development and pre-event operations support for an international tattoo convention planned for Cape Town.
ClientSouth African International Tattoo Convention
Event year2026
RoleSponsorship and event operations lead
StatusContracted pre-event role
The role
Tennielle was contracted to lead sponsorship development and support event operations during the planning period.
Commercial focus
The work included sponsor thinking, outreach preparation, partner value, integration opportunities and stakeholder coordination.
Project boundary
The contracted role ended before the live event. The case study therefore reflects the planning and partnership work completed during the engagement, not final event delivery.